Suppose you are running a pitch competition and need to create a scoring rubric? Or , maybe you are the head of a technology transfer office or innovation center and need to screen lots of ideas? Or maybe you teach innovation and entrepreneurship and need to clearly explain to your students how their submissions will …
The fatal flaw in AI isn’t the technology or its intelligence, it’s something far more difficult to change. Air France flight 447 wasn’t doomed because its technology couldn’t handle the weather but because its pilot wasn’t able to weather the storm. The challenge of artificial intelligence isn’t so much the technology as it is our …
Despite rumors to the contrary, private medical practice is not dead. Yes, the numbers of employed physicians are growing, but, according to a recent AMA survey, 60% of physicians work in physician-owned practices. In addition, the report revealed that eighteen percent of physicians were in solo practice, down 6 percentage points over 5 years. Some define a …
Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly shaped by the management of the polysemic nature of the customer value. This cross roads …
Data, as many have noted, has become the new oil, meaning that we no longer regard the information we store as merely a cost of doing business, but a valuable asset and a potential source of competitive advantage. It has become the fuel that powers advanced technologies such as machine learning. A problem that’s emerging, however, is that …
Spoiler alert: I will try to be brief, which is a huge undertaking for any Marketing professional, let alone an Italian one. And, I will be extremely dramatic. Drama, after all, is the true essence of life, and it helps, I guess, if you want to make a point. This whole piece revolves around one …
When I walked into the boardroom I knew something was seriously off key here. The new CEO was sitting with his back to his team. Some leaders were juggling with their phones, others were answering emails. This was supposed to be a breakthrough meeting about the strategy for the coming two years. It was one …
Creating a new venture, championing a new process or offering a new course or program is exciting. However, statistically, it is more likely you will fail than succeed and there is a fine line between determination and pig-headed optimism. You might not have the skills to do what you love. At some point, you will have …
An education is supposed to prepare you for the future. Traditionally, that meant learning certain facts and skills, like when Columbus discovered America or how to do long division. Today, curriculums have shifted to focus on a more global and digital world, like cultural history, basic computer skills and writing code. Yet the challenges that …
In 2012, the first major collaboration between Chrysler and Fiat produced a brand new version of the classic 1970s Dodge Dart, to a lukewarm reception. Why? At least three reasons: including a manual transmission for a mainly automatic transmission buying audience; installing a European style dual clutch, for mainly American buyers and entering a tough, …
Every once in a while I get a comment from an audience member after a keynote speech or from someone who read my book, Mapping Innovation, about why so few women are included. Embarrassed, I try to explain that, as in many male dominated fields, women are woefully underrepresented in science and technology. This has …
Consider for a moment these self-contradictory innovations: The solar-powered flashlight The inflatable dartboard The underwater hairdryer The waterproof teabag The concrete liferaft At first sight they look silly but each contains the germ of an interesting idea. You can charge up a solar-powered flashlight in daylight and then take it into a cave. The inflatable …
Every organization strives to innovate, but few succeed consistently over time. That’s why so many once dominant companies hit a peak and then decline. A recent study estimates that 50% of the current S&P 500 will be replaced over the next ten years. Success is supposed to breed success, but it often breeds failure. Yet …
As stated by Jan Martijn Everts in the blog ‘You get what you give’, senior management and sponsorship are important aspects of running successful Idea Challenges. There is no arguing about that. Management support and sponsorship are a necessity for the initiative itself. But should senior management also visibly participate in the online Idea Challenge …