Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer …
Charlotte Peleszezak is graduated in International business law and entrepreneurship from HEC Paris. Her professional thesis examined the link between open innovation and corporate social responsibility within large companies. 1) Hi Charlotte, could you explain the topic of your recollection, crossing open innovation with social innovation? Large companies are becoming aware of their role in …