The two most common product development metrics are R&D spending as a percent of sales and revenues from new products over time. These metrics, although necessary to track, do not predict a result. There’s no linear relationship between R&D spending and new product success. For example, a company might allocate ten percent of its R&D …
Every innovative product begins as a concept in the mind of someone or some group of people. These concepts are the seeds of your company’s future growth. How is your company cultivating these seeds? How do companies manage this asset, the portfolio of product concepts, even before they enter the pipeline? In our experience, product …