Have you ever been on a flight where as you’re taking off all you can see out the window is hazy, overcast weather – only to at some time later have your flight break through and emerge above the clouds, where all of sudden the sun is shining bright and clear? If so, then you’ll know how …
For several reasons, such as disruptive threats, digitalization or blurring industry boundaries, established companies are increasingly forced to create new business opportunities, i.e. to come up with adapted or even entirely new business models. Moreover, developing a ‘business model innovation capability‘ seems particularly vital in the light of ever decreasing life cycles. Shrinking life times of established business models are tied to the fact that …