One of my Polish agricultural machinery clients was having a hard time. His budget for marketing had been halved, even though his sales targets were maintained at growth rate. I had a lengthy conversation with him about options in cooperation. The trick is to find another party that is complementary in product, market or brand, …
Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer …
Charlotte Peleszezak is graduated in International business law and entrepreneurship from HEC Paris. Her professional thesis examined the link between open innovation and corporate social responsibility within large companies. 1) Hi Charlotte, could you explain the topic of your recollection, crossing open innovation with social innovation? Large companies are becoming aware of their role in …
At Siemens ConneCTs 2018 I had the opportunity to sit down with Dr. Norbert Gaus, Head of R&D in Digitalization and Automation, and Barbara Humpton, Chief Executive Officer of Siemens USA and one of the topics of conversation that emerged was a collision of different insights and aspects surrounding the future of work. A couple …