I love behavioral science. Together with related disciplines such as perceptual science, cognitive linguistics and cognitive psychology, I’ve found it to be incredibly useful in helping us both to innovate, and to communicate our innovations more effectively. However while it is wonderful for guiding our designs, it’s critical to remember that its theories are approximations …
“People were so excited and then things just went back to business as usual.” “Leadership announced our new innovation initiatives at the company-wide meeting but then I didn’t hear another word about it.” “There was a lot of fanfare in the beginning but then it just fizzled out kind of like every other initiative so …
Last month I wrote about some classic innovation insights borrowed from the legendary Isaac Asimov.  This month I would like to share some similar insights derived from the writings of the equally legendary Sir Arthur C Clarke, the author behind the brilliant Stanley Kubric movie 2001: A Space Odyssey, and a prolific author of quality, …