I love behavioral science. Together with related disciplines such as perceptual science, cognitive linguistics and cognitive psychology, I’ve found it to be incredibly useful in helping us both to innovate, and to communicate our innovations more effectively. However while it is wonderful for guiding our designs, it’s critical to remember that its theories are approximations …
Every organization wants to be a leader in their industry. One way to get there? Creating an innovative, user-friendly site that thrills your audience. If you’re like most organizations, you’ve used data to guide your website improvement efforts. Web analytics tools such as Google Analytics are powerful and provide essential information. However, that data only …